500+ places to list your product in 2026 (free, paid and AI marketplaces)

If you have just launched a product, you need people to find it. This guide lists more than 500 places to get listed: launch platforms, startup and SaaS directories, review sites, AI tool and MCP marketplaces, app stores, agency directories, press release services and local business profiles. The full list is downloadable as a spreadsheet, with name, URL, pricing and notes.

How to use this list

Do not submit everywhere. A few well-chosen listings do more than hundreds of thin ones. For a solo founder, start with:

1. Your launch platform (Product Hunt, Peerlist, BetaList or Show HN, depending on your product).
2. Two or three startup or SaaS directories that match your category.
3. Google Business Profile, if you have a physical location or serve local customers.
4. The AI marketplaces below, if your product is AI-related or has an integration.

Check each site's current pricing and link type (dofollow or nofollow) before you pay for anything.

Launch platforms

• Product Hunt – the best-known launch day audience. Links are nofollow.
• Peerlist Launchpad – free, with a profile-based community of makers.
• BetaList and BetaPage – good for a waitlist before launch. BetaList offers a paid, faster review.
• Show HN – for developer tools and technical products. Your product must be hands-on and runnable.

Startup and SaaS directories

• AlternativeTo – free listings, strong for software discovery.
• SaaSHub – free listings, aimed at people comparing alternatives.
• Crunchbase – a basic company profile is free, and useful for press and investor research.
• F6S – startup network, with programmes and opportunities.

Review sites

• G2 and Capterra – the main B2B review sites. G2 reported acquiring Capterra, GetApp and Software Advice in early 2026, so those are now one review pool rather than separate channels.
• TrustRadius and Gartner Peer Insights – independent B2B review options.
• Trustpilot – useful for a Google-visible star rating.

AI tool marketplaces and MCP directories

If your product is an AI tool, an MCP server or a Claude or ChatGPT integration, these are the places to list it.

• Claude Connectors Directory – for remote MCP servers used inside Claude. Submission is through Anthropic's developer portal. Confirm the current route in the official docs before you start.
• Claude Code plugin marketplace – for plugins used in Claude Code. Submit a plugin folder that contains .claude-plugin/plugin.json.
• Official MCP Registry (registry.modelcontextprotocol.io) – publish with the mcp-publisher CLI and a server.json file. The registry stores metadata, not the package itself. Other MCP directories such as Smithery, Glama and PulseMCP build on similar data.
• ChatGPT Apps directory – submit through the OpenAI Platform Apps dashboard. A privacy policy is required.
• AI tool directories – There's An AI For That, FutureTools, Toolify and others. Many free listings have become paid or disappeared, so check each one before you submit.

Sources disagree on several submission details, especially which account type is needed for the Claude directory. Treat any single route as provisional until you confirm it on the vendor's own site.

Developer and app marketplaces

Every major platform has an app or integration store: GitHub Marketplace, Shopify App Store, WordPress.org plugins, Atlassian Marketplace, Salesforce AppExchange, HubSpot, Slack, Microsoft AppSource, Google Workspace Marketplace and Zapier. Most need a review before listing. If your product integrates with one of them, the listing is often the most qualified traffic you can get.

Agency and service directories

For services rather than products: Clutch, GoodFirms, Sortlist, UpCity, DesignRush and Expertise.com. Most have a free profile and paid featured placements.

Press releases

Free options include PRLog, openPR and 24-7 Press Release, though free releases get limited pickup. Paid services such as PR Newswire and Business Wire reach wider audiences at higher prices. A free release mostly helps search visibility; journalist pickup is what drives real coverage.

Local business profiles

If you serve customers locally, claim Google Business Profile first, then Bing Places, Apple Business Connect, Yelp, Facebook and Yellow Pages. Keep your name, address and phone number identical everywhere.

Lifetime deals and crowdfunding

AppSumo, StackSocial and DealMirror run software lifetime deals. Vendors usually pay for placement, so the economics are different from free directories. Kickstarter, Indiegogo and equity platforms such as Wefunder are for raising money or pre-orders. Equity crowdfunding is regulated; get legal advice first.

The full list

The complete directory covers 500+ entries across 30 categories, with pricing and notes for each. Use it to find the niche directories that match your product. Download it here: the full directory as a CSV.

FAQ

Is it worth listing on directories in 2026? Mainly for backlinks and credibility, and to be found by people and AI assistants. Directory referrals are usually small. Pick a short list you can keep accurate.

Are free listings still free? Many are, but more directories have moved to paid tiers than a few years ago. Check the pricing page before you submit.

What should I check before I submit? Whether the site is live, whether the link is dofollow or nofollow, whether the listing needs a review, and whether the site is relevant to your category.